IP Marketing

Business generation
for companies through marketing, AI, and automation.

We outsource your entire marketing department with a focus on business generation. No fixed salaries, no structural costs. Just results.

Outsourcing your marketing
marketing your marketing
team, frictionless

Externalizamos tu departamento de marketing completo con foco en generación de negocio. Sin nóminas fijas, sin costes estructurales. Solo resultados.

OUR PROCESS

How we generate business for our clients.

Strategy and creativity

We design the commercial and creative strategy that will allow you to capture real business opportunities.

Media settings

We create campaigns, segmentations, ad groups, and advertising assets tailored to each channel.

Technological integration

We connect your website, landing pages, social media, email marketing, and WhatsApp with Clientify.

Commercial automation

We customize stages, automations, and processes to warm up leads before they reach the sales team.

Lead reception and classification

We centralize and organize all the opportunities generated.

Sales conversion

We provide the sales team with the necessary tools to increase closing rates.

Clients who give us confidence

Merlos

Technological

Enjoy IT

Computer scientist

Betzzia

Moda

Mail Boxes

Franchise

Russell Bedford

Consultancy

Fundació IP

Entity

Partners who offer our services to their clients

 Merlos   IDESA   MIB Grup

Our network of partners allows us to offer comprehensive marketing, technology and digital transformation solutions tailored to each sector.

opportunities (2025)
+ 15000
active clients
+ 40
sectors worked
12
managed campaigns
+ 150
Our Services

Two solutions.
One impact Transformative.

Designed for companies that want to scale without the cost and complexity of an in-house team.

External Marketing Manager

Add a business-oriented marketing manager to your company, supported by a team specializing in strategy, creativity, lead generation, and automation.

  • Business-oriented marketing manager
  • Weekly follow-up meetings
  • Multichannel strategy
  • Creative team
  • Content Team
  • Paid Media Team
  • Social media management
  • SEO Management
  • Automations
  • CRM Management and Optimization

START

2 meetings and 2 recruitment campaigns per year.

GROWTH

3 meetings and up to 4 annual recruitment campaigns.

SCALE

Weekly meetings and the largest number of recruitment campaigns.

Generation of qualified leads

Automated systems that attract, filter, and deliver buy-ready leads. A predictable pipeline for your sales team.

  • Personalized acquisition strategy by sector
  • Optimized conversion funnels
  • High-performance advertising (Google & Meta)
  • Automation and lead nurturing
  • CRM and pipeline tracking
  • Guaranteed minimum lead volume

START

For companies that want to validate a lead generation channel

GROWTH

For companies that need a constant flow of opportunities.

SCALE

For companies looking to scale commercially.

Real results by sector

Select a sector to view clients and work done. Without leaving this page.

B2B Google Ads Campaign
Paid Media
B2B Google Ads Campaign
Lead acquisition strategy for enterprise management software.
+280% MQLs in 4 months
Automated Pipeline
Lead Generation
Automated Pipeline
Nurturing and scoring system for long sales cycles.
€1.2M pipeline generated
Full Department
MKT Outsourcing
Full Department
End-to-end management: content, SEO, paid & email marketing.
-61% cost vs. in-house team
Organic Positioning
SEO
Organic Positioning
Technical SEO and content strategy for software.
+890% organic traffic
Full Automation
Email Marketing
Full Automation
Automated onboarding and nurturing sequences.
38% average open rate
B2B Acquisition
LinkedIn Ads
B2B Acquisition
ABM campaigns targeting decision-makers at mid-size companies.
24% close rate
Growth Strategy
Growth
Growth Strategy
Go-to-market plan for a new analytics product.
+150% sign-ups in month 1
Brand Identity
Branding
Brand Identity
Full rebrand with a focus on the enterprise market.
+40% web conversion
Content Marketing
Content
Content Marketing
Whitepapers, use cases, and specialized technical blog.
x3 domain authority
Meta + Google Ads
Paid Media
Meta + Google Ads
Multi-market acquisition for cloud services.
5.8x average ROAS
Core Web Vitals
Technical SEO
Core Web Vitals
Technical and speed optimization for ranking improvement.
127 top-3 keywords
Organic LinkedIn
Social Media
Organic LinkedIn
Thought leadership strategy for the CEO.
+320% followers
Acquisition Campaigns
Paid Media
Acquisition Campaigns
Tech sector company with active lead generation campaigns.
Over 80 campaigns
Lead Generation
Lead Generation
Lead Generation
Consistent acquisition system for the technology sector.
Over 4,500 leads
CPL Efficiency
Performance
CPL Efficiency
Continuous cost-per-lead optimization across active campaigns.
€4.21 avg. CPL
Tech Campaigns
Paid Media
Tech Campaigns
Tech sector company with an active acquisition strategy.
Over 15 campaigns
Lead Generation
Lead Generation
Lead Generation
Sustained acquisition of qualified leads for the sector.
Over 350 leads
Cost Per Lead
Performance
Cost Per Lead
Efficient budget management across active campaigns.
€4.12 avg. CPL
Direct Booking Campaign
Meta Ads
Direct Booking Campaign
Reducing OTA dependency through direct acquisition.
+195% direct bookings
Instagram & TikTok
Social Media
Instagram & TikTok
High-impact visual content for tourism.
7.1x Meta ROAS
Guest Loyalty
Email MKT
Guest Loyalty
Email program to drive repeat stays.
+38% returning guests
Local Acquisition
Google Ads
Local Acquisition
Geolocated campaigns for nearby restaurants.
+220% reservations
Full Social Media Management
Social Media
Full Social Media Management
Instagram, Facebook and Google My Business optimized.
4.9★ Google rating
Online Reputation
Reputation
Online Reputation
Active review management and digital presence.
+180% positive reviews
Rural Tourism SEO
Local SEO
Rural Tourism SEO
Positioning for natural tourism searches.
+520% organic traffic
Visual Storytelling
Content
Visual Storytelling
Blog and social content focused on experience and nature.
+290% engagement
Group Acquisition
Lead Gen
Group Acquisition
Acquisition system for corporate retreats and groups.
+160% group bookings
Industrial B2B Acquisition
B2B Marketing
Industrial B2B Acquisition
Lead generation for manufacturing and distribution sector.
+195% B2B leads
Marketing Department
MKT Outsourcing
Marketing Department
Full management of the industrial marketing department.
-55% marketing cost
B2B Prospecting
LinkedIn
B2B Prospecting
LinkedIn Ads and outreach targeting industrial decision-makers.
+310% opportunities
Digital Logistics
SEO
Digital Logistics
Positioning for logistics and transportation services.
+410% inquiries
Client Acquisition
Google Ads
Client Acquisition
Search campaigns to attract logistics clients.
€22 cost per lead
Conversion Landing
Web & UX
Conversion Landing
Redesign focused on B2B lead acquisition.
+85% web conversion
Construction B2B
Paid Media
Construction B2B
Campaigns for industrial construction and renovation projects.
+240% quote requests
Technical Blog
Content
Technical Blog
Specialized content for sector positioning.
x4 domain authority
Construction Pipeline
Lead Gen
Construction Pipeline
Acquisition system for large-scale projects.
€180K pipeline/month
Legal Positioning
Legal SEO
Legal Positioning
Specialized SEO for law firms.
+890% organic traffic
Legal Blog
Content
Legal Blog
Specialized articles for organic lead acquisition.
142 top-3 keywords
Qualified Inquiries
Lead Gen
Qualified Inquiries
Pre-qualified inquiry acquisition system.
60+ inquiries/month
Patient Acquisition
Paid Media
Patient Acquisition
Google + Meta for a dental clinic with 8 locations.
+412% leads
Automatic Qualification
Lead Scoring
Automatic Qualification
Scoring system to identify high-quality leads.
€14 cost per lead
360° Marketing
Outsourcing
360° Marketing
Full management for a group of clinics.
+290% revenue
Fintech Acquisition
Performance
Fintech Acquisition
Reduced CAC with high-performance campaigns.
-61% CAC
Finance App
ASO
Finance App
App Store optimization + acquisition for a fintech app.
22K sign-ups/month
Conversion Optimization
CRO
Conversion Optimization
A/B testing and UX improvements for landing pages.
+85% conversion
Education Funnel
Funnel
Education Funnel
Webinar + email + retargeting for online enrolments.
+520% enrolments
YouTube + TikTok
Video Ads
YouTube + TikTok
Video creatives for youth-focused acquisition.
4.8x ROAS
Student Nurturing
Automation
Student Nurturing
Automated sequences pre- and post-enrolment.
+45% upsell
Active Campaigns
B2B
Active Campaigns
B2B painting services company with active acquisition campaigns.
Over 3 active campaigns
Lead Generation
Lead Generation
Lead Generation
Qualified lead acquisition for B2B painting projects.
Over 100 leads in 4 months
Return on Investment
Performance
Return on Investment
Solid profitability results from active campaigns.
+350% ROI
How we work

From contact to results in 4 steps

A process proven in over 200 companies. No surprises, no improvisation.

01

Free diagnosis

We analyze your situation, competition, and opportunities in a 30-minute session.
02

Plan of action

Within 48 hours we will present you with a personalized plan with estimated KPIs and a fixed budget.
03

Launch

Onboarding in 7-10 days. Active campaigns and measurable results from week 2.
04

Continuous growth

Weekly optimization based on data. We iterate until we maximize your ROI.

+15,000 opportunities generated in 2025

‘We guarantee leads from the first month of work. Our model is aligned with growth for your company.’

Scalable growth
Adapt the team without contractual frictions.
Expertise senior

Specialists with over 10 years of experience since day one.

Speed
Active campaigns in 72 hours. no learning curve.
Guaranteed KPIs

Guaranteed results from the first week of campaign launch.

Opportunities generated · 2025

Verified
Lead generation
Reduced cost per lead
Revenue growth
Return on investment
Customer retention

We generate business for our clients through our proprietary IP ecosystem. We not only capture business opportunities, but also connect companies within our network to create strategic collaborations, new business opportunities, and high-value relationships that drive sustainable growth.

— Ivan Portolés, CEO · IP Marketing

Real results for real companies.

MERLOS
Optimize the acquisition of qualified leads and accelerate the B2B sales cycle.
New customers
+ 10 %
Cost per lead
0.3
Returns
0 x
Response time
3 d
INFORSENIA
Closing the business cycle, a demand generation strategy.
New customers
+ 5 %
Cost per lead
0.1
Returns
0 x
Response time
2 d
GRUP PINTORS

Attract qualified buyers to purchase.

New patients
+ 3 %
Cost per lead
0.1
Return
0 x
Response time
1 d

What our clients say

★★★★★

"IP Marketing completely transformed our lead acquisition. We went from 30 leads per month to over 300 qualified ones. The ROI was clear from the very first quarter."

CR
Juan Merlos
Company: Merlos
★★★★★

"We've been with them for 18 months and the growth has been consistent. The transparency in their reports and direct access to the team makes all the difference."

LM
Xavier Algar
Company: Enjoy It
★★★★★

"We had tried 3 other agencies before. IP Marketing was different: clear KPIs, a committed team, and results within weeks. They are true business growth drivers."

AV
Pedro González
Company: Idesa Business Management

Ready to generate more business?

30 minutes with a senior strategist. A realistic action plan with estimated KPIs. No obligation.

Request a consulting meeting

30 min with a senior strategist · Plan with KPIs · No commitment

Success Stories

What is business generation?

Everything you need to know before making a decision.

Our clients start to see results in the first month of the campaign.

CRM allows us to classify, personalize, and create a customer space for commercial management in an organized and segmented way, so that commercial actions are more powerful.

We work with renewable quarterly contracts. We don’t charge penalties if you decide not to renew. Our goal is for you to want to stay because the results justify it.

Outsourcing covers your entire marketing strategy: branding, content, paid media, SEO, and social media. Lead generation is more specific: we design systems to bring qualified leads into sales. Many clients combine both.

A 30-minute session with a senior strategist. We’ll analyze your situation, competition, and opportunities, and present you with an action plan with estimated KPIs. No obligation and no cost.

Do you want to generate more
business opportunities?

Request a strategic meeting and discover how we can help you attract more customers through digital marketing, automation, CRM, and artificial intelligence.